© RACHEL FERRIMAN
The Unusual Group
The Unusual Group is a collection of specialist companies with a shared heritage in engineering, rigging, lifting and motion control, built on more than four decades of experience delivering extraordinary projects around the world. From its roots in the theatre industry in the 1980s, the Group has grown to include operations in the UK, UAE and Saudi Arabia, alongside a specialist wire rope manufacturing business.
Together, the companies have helped bring some of the world’s most ambitious productions, events and venues to life, supporting West End and Broadway shows, Olympic Games, major sporting events, royal and state occasions, arena spectaculars, museums, exhibitions and landmark architectural projects. Combining technical innovation, engineering expertise and an unwavering commitment to safety, the Unusual Group has earned a reputation for turning complex challenges into seamless solutions and delivering the seemingly impossible with confidence and precision.
companies
Unusual Rigging Ltd
Unusual Rigging and Engineering LLC
Unusual Rigging Arabia
Our foundational Principles
Lean central structure providing corporate services and Group-wide coordination
By delivering shared capabilities and streamlined operations across the Group, the centralised structure drives efficiency, creates additional revenue streams and strengthens competitiveness. This allows The Unusual Group to lead innovation and sustainability in the entertainment sector while accelerating the growth of promising new technologies.
Strategic execution remains the responsibility of each operating company
The operating companies maintain distinct brand identities and tailored business models, empowering them to execute their strategies while remaining fully accountable for their financial performance and growth.
Central execution applied only when it enhances outcomes
The model positions the Group to capitalise on consolidation opportunities, selectively acquiring businesses that align with its strategy and providing them with access to a central platform that drives integration, efficiency and sustainable growth.