The ITEAC 2023 meeting which took place last week was a remarkable event that showcased the immense value of connecting with the international community in a timely and effective manner. Bringing together theatre makers, suppliers, creatives, and technologists, this gathering transcended geographical boundaries and demonstrated the power of global collaboration.

One of the standout experiences of ITEAC 2023 was witnessing how we are on the precipice of reaching critical social tipping points before we breach irreparable planetary ones. This realisation was encouraging but more importantly, a call to action for all participants. It underscored the urgency of our collective efforts to address pressing global issues such as climate change and social justice. The meeting served as a reminder that the theatre industry, with its ability to engage and provoke thought, has a vital role to play in driving positive change on a global scale.

For Unusual, it was a reminder that being part of this international community is a privilege. It offered a platform where diverse perspectives converged, sharing innovative ideas and solutions, as we embark on an evolution of digital integration within theatre, not disrupting the classical medium but rather enlarging the universe of what can be achieved in the endless pursuit of storytelling.

The ITEAC 2023 meeting was not just about discussions: it also showcased new approaches and new technology, such as TAIT's flight suit simulator. The fusion of artistic expression and cutting-edge technology was a testament to the industry's adaptability and resilience. It showcased how theatre is evolving in response to the challenges and opportunities of the modern world, such as engaging a younger audience without alienating an older one.

In underlining the importance of international collaboration, ITEAC 2023 reinforced the notion that we are stronger together. The global theatre community has the potential to drive meaningful change and contribute to the preservation of our planet. By coming together and sharing our expertise, we can create impactful performances that inspire, educate, and motivate audiences worldwide.

In conclusion, ITEAC 2023 was a transformative experience that demonstrated the significance of connecting with an international community. It inspired us to recognise the social tipping points we stand upon and the pivotal role theatre can play in addressing global challenges. This 2 day conference was a vivid reminder of the power of collaboration, creativity, and technology in shaping a better future for our planet.

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